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E-shop · online store development

Custom e-shop development.

A custom online store — from the catalogue to the payment gateway and delivery. A basic e-shop from 39 000 Kč, website and SEO under one roof.

What to build on

Which platform to build your e-shop on

We do not pick a platform to follow a trend, but by what you sell, where you want to grow and what your budget is. Here are the three routes we choose between most often.

Shoptet or Upgates — a quick start A ready-made platform with proven modules, payments and carriers. Faster launch, a lower entry price, run on a subscription. Our basic package — ideal when you want to start selling as soon as possible.
WooCommerce or a custom build Your own e-shop with no subscription, full control over the code and the data, and the freedom to build whatever features you need. The higher tier for a more demanding catalogue, unusual processes or growth without the platform’s limits.
We help you choose Not sure what makes sense? At the consultation we go through your range and your goals, then recommend the platform that fits them. We do not build an e-shop blindly from a kit; we build it around what you sell.

How it works

How e-shop development runs

A few clear steps for you. The rest (development, integrations, filling the catalogue, testing) is on us.

Free consultation

What you sell, how many products and where you want to grow — from that we choose the platform and the scope.

Structure and catalogue

Categories, filters and the path from a product to an order.

E-shop design

A look and product pages that sell. You approve it in advance.

Platform setup and integrations

Payment gateway, carriers, and where needed, a link to accounting and comparison sites.

Filling the catalogue

We fill the first ~20–30 products; the rest you add easily yourself.

Launch, SEO and a handover

We launch the e-shop with the groundwork for Google, Seznam and AI, and show you how to run it.

Price

What e-shop development costs

The price is set by complexity, not by the catalogue. A basic e-shop is from 39 000 Kč: a Shoptet or Upgates template, setup and the first ~20–30 products filled. A custom e-shop (WooCommerce) starts from 89 000 Kč, depending on scope and integrations.

from 39 000 Basic e-shop

What pushes the price up

  • A custom e-shop / WooCommerce — from 89 000 Kč for your own build with no platform limits
  • Number of products and categories — a larger catalogue means more setup and filling
  • Integrations — payment gateways, carriers, accounting, comparison sites and feeds
  • Several languages and currencies — for selling abroad
  • Migration from another e-shop — products and orders moved across and your search rankings preserved
  • A custom design vs. adapting a template — a look built around your brand

You get an exact quote after a free consultation. The full price list.

Why Svitano

Why build your e-shop with Svitano

An e-shop is not just products on a page: it is payments, customer data and a link to the Czech market. We build it to work, to be found and to be secure.

  1. E-shop and SEO under one roof

    We build the category and product structure and the technical groundwork straight for Google and Seznam — basic SEO from day one, not bolted on afterwards. The promotion itself we handle separately in SEO for e-shops.

  2. A link to the Czech market

    Payment gateways (ComGate, GoPay, Stripe), carriers (Zásilkovna, Balíkovna, PPL, DPD), comparison sites and feeds (Heureka, Zboží.cz, Google Shopping) and accounting (Pohoda, Money S3, Fakturoid) — we connect what your e-shop needs.

  3. Backups and security from day one

    An e-shop holds customer data and payments — backups and protection from bots and brute-force attacks keep it safe. In the age of AI, passwords are cracked automatically; we plan for that from the start.

  4. The e-shop is entirely yours

    Code, data, access and catalogue — full rights, with no lock-in to us. Case studies are in the works. Meet the team →

FAQ

Frequently asked questions

How much does e-shop development cost?

A basic e-shop (a Shoptet or Upgates template, setup and ~20–30 products) is from 39 000 Kč. A custom e-shop on WooCommerce starts from 89 000 Kč and goes up with scope, integrations and the number of languages. You get an exact quote after a free consultation.

Shoptet, Upgates or WooCommerce — which to choose?

It depends on your range, your budget and where you want to grow. Shoptet and Upgates are ready-made platforms with a quick start and a subscription, ideal to begin with. WooCommerce is your own build with no subscription, full control and the freedom to build whatever features you need, suited to a more demanding catalogue. At the consultation we recommend what makes sense for you.

How long does e-shop development take?

A basic e-shop usually 3–5 weeks; a custom e-shop longer, depending on scope. We confirm the timeline after the consultation — it comes down to the size of the catalogue and how quickly we get your materials and products.

Can I manage the e-shop myself?

Yes. It comes with a content management system where you change prices, products and categories and handle orders yourself, with no developer. A short training session is included. If you would rather not deal with the running of it, we can take over website maintenance.

How many products can I have?

No fixed limit. In the basic package we fill the first ~20–30 products; the rest you add easily yourself, or we upload them in bulk. Shoptet, Upgates and WooCommerce all handle larger catalogues.

Will you connect a payment gateway and carriers?

Yes. We connect payment gateways (ComGate, GoPay, Stripe) and carriers (Zásilkovna, Balíkovna, PPL, DPD), whichever suit how you sell.

Can the e-shop be linked to accounting and comparison sites?

Yes. We can link the e-shop to accounting (Pohoda, Money S3, Fakturoid) and to comparison sites and feeds (Heureka, Zboží.cz, Google Shopping), so your products show up where people shop.

Do you also promote the e-shop?

Here we handle the build itself: putting the e-shop together with basic SEO from day one. Ongoing promotion (SEO, comparison sites, campaigns) we handle separately; in detail in SEO for e-shops.

Next step

Let’s build your e-shop.

Tell us what you sell. We’ll get back to you within 24 hours with a proposed solution, a platform and a price.

We reply within 24 hours