How AI picks its sources
It takes pages that answer the query directly, have a clear structure, an author and a date, are open to bots and get mentioned on other sites. Most of this work overlaps with SEO.
SEO consultant · Prague
You get found on Google, on Seznam and in AI answers.
I handle search visibility myself: technical work, structure, content and authority. You deal directly with the person doing the work.
Where people come from SEO AI answers
Figures with a period and a source
Every number on this site has a snapshot date and a source: Search Console, Statable or server logs. What has not been measured is not here.
Tested on my own sites
Solutions for clients go through my own projects first, where mistakes cost me my own money.
Access, data and code are yours
I am added as a user in your accounts. The project has a written plan and a change log, so it can be handed over without me.
Services
What I do
Search visibility and optimisation for AI search; website development when the current site gets in the way of that work.
SEO
SEO management
Long-term work on the site’s visibility in Google and Seznam: technical work, page structure, content, authority. The scope is open, the plan is written, and continuation depends on results.
SEO
AI-search optimisation
Work on getting ChatGPT, Perplexity and Google’s AI Overviews to see the site as a source: quotable content, access for AI bots, brand mentions. Part of the SEO work, measured separately.
Development
Website development
When the current site gets in the way of search work, I build a new one: structure mapped to queries, fast loading, clean code and access that stays with you.
Visibility in AI search
ChatGPT, Perplexity and Google’s AI Overviews give an answer instead of a list of links. For a site to be among their sources, it needs the same foundation as for Google, plus a few separate steps.
What I do
Check access for AI bots in robots.txt and the logs, build key pages in an answer-first format with an author and a date, and work on brand mentions. I check presence in Bing separately: that is where ChatGPT search takes its data from.
How I measure it
Visits from chatgpt.com and perplexity.ai in analytics, and requests from the ChatGPT-User, OAI-SearchBot and Perplexity-User bots in the server logs. Figures for my own projects are below; for clients the channel is already visible too: for one of them, visits from ChatGPT consistently sit among the top three sources, and those readers browse the site more attentively than visitors from search. I publish specific client data only with their consent.
How I work
How the work runs
The same sequence for SEO and for AI-search optimisation. Every step is recorded in writing: you see what has been done and why.
An email and a first look
Describe the site and the task, and mention who referred you. I will look at the site and reply by email: whether I can see what to do, and within what scope.
Access and analysis
I get access to Search Console and analytics and look at the site as it is: technical state, keywords, competitors in the results.
A written plan and delivery
A plan with priorities: what I do myself and what I hand to your developer as a ready-made brief. Every change goes into the log.
Review and continuation
At the end of the agreed period we look at the data together: what moved and what did not. Then we decide whether to carry on and at what scope.
Work
Real projects
Live websites you can check for yourself.
Development
MassageFM: mobile massage across Prague. I built the site from scratch with the bespoke “Body Map” design and prepared it for local search in Prague. Fast, available in three languages and ready to take enquiries.
- Turnkey website development
- Bespoke “Body Map” design
- Ready for local search
- Trilingual website
Redesign · SEO
BudMat: a wholesale building-materials supplier. I refreshed the site and run systematic SEO in results where national chains and marketplaces stand alongside it: technical work, catalogue structure and content for commercial queries.
- Website redesign
- Technical SEO
- Content for commercial queries
- Local search
Development · SEO
AgroPromOil: a B2B distributor of industrial lubricants and technical fluids. I built the site for wholesale buyers and run its SEO: catalogue, technical content and visibility on industry queries.
- Website development
- Technical SEO
- B2B and industry content
- Product catalogue
Redesign
Photomriya: the Mriya photo studio, three rooms hired by the hour. I moved the site to a new design without changing a single URL, so the pages kept their rankings: separate pages for the rooms and shoot types, speed and booking straight from the site.
- Redesign with all URLs preserved
- Pages for each studio and shoot type
- Speed and mobile version
- Online booking on the site
Proof, not promises
Alongside clients I run my own sites as labs: I test methods on myself before offering them to clients. Below is the shape of growth on a client project, measured with the same tools.
Impressions trend (index)
start now
Why no specific numbers? I do not publish client data.
Client project · building materials
The shape of visibility growth: the curve rises over ~4 months and most queries have reached the first page of Google. This is an index, not absolute values – I do not publish the client’s specific figures.
This site · Czechia A new domain since June 2026 and a public experiment: I am growing its visibility from zero with the same method I offer clients. The Seznam cluster is already in the results, and positions gain ground every week. Source: Google Search Console.
Principles
- I publish only what has been measured: with a period and a source.
- I back long-term movement, not promises: the first signs usually take 4–6 months.
- I say straight away if a task is not for me or a site does not need SEO.
- A contract and a written plan for every project; continuation depends on results.
- Access, data and code belong to you; I am added as a user.
- I write about what did not work as openly as about what did.
Questions
Frequently asked questions
Short and straight. If your question is not here, write to me.
How much does SEO cost?
It depends on scope: the state of the site, how competitive the results are and how much work goes into the technical side, content and authority. I name the framework and the monthly figure after a first look at the site and Search Console. There is always a contract and a written plan, and continuation depends on results. More on the SEO management page.
How many projects do you run at the same time?
As many as I can do properly. When there is no room, I say so straight away and suggest a date from which I can start.
Do you only work by referral?
Most clients come by referral from colleagues and other clients, but it is not a condition. If nobody referred you, simply describe your situation and the site. If someone did, mention who: it makes the context easier for me to place.
Can a site get into ChatGPT answers or Google’s AI Overviews?
You can make a site understandable to them: direct answers to queries, an author and a date on the pages, open access for bots, brand mentions on other sites. There is no guarantee: AI systems choose their sources themselves. Whether you already have AI traffic shows in analytics under the chatgpt.com source and in the server logs: that measurement is where I start.
When do you need a new site, and when is SEO enough?
A new site is needed when the current one gets in the way of search work: the platform is slow, the structure has no logic, or the code is something nobody wants to touch. In other cases SEO on the existing site brings more than a move: established rankings usually survive, and the effect of changes shows sooner. Which of the two applies in your case, I will say after a first look at the site. On development: when a new foundation is needed.
Get in touch
Describe the situation with your site and, if someone recommended me, mention who. I will look at the site (and at Search Console, if you give me access) and reply by email with where it makes sense to start.
I take on as many projects as I can do properly. Most clients come by referral: when you write, mention who sent you.