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SEO services

SEO for Seznam.cz

Seznam is the second search engine in Czechia — and most companies ignore it. We optimise your site for it too, not just for Google.

Discuss the project Free mini-audit

Seznam ≠ Google

How Seznam differs from Google

Seznam has its own index and crawler; rankings don’t carry over from Google. A site that’s first on Google can be invisible on Seznam. The foundation is shared, the emphases decide (and there are more of them than fit a list).

Its own index and SeznamBot Indexing on Seznam has to be handled separately. We compare rankings on both search engines and find how much traffic you’re leaving on the table.
JavaScript only to a point SeznamBot renders JavaScript worse than Google. Key content has to be in ready HTML (SSR or static generation) — we check it and propose a fix without rewriting the whole site.
Czech and .cz come first Seznam prefers .cz domains, content written in Czech and a clean heading hierarchy. Order in the basics, which Google forgives and Seznam rewards.
Firmy.cz and Mapy.cz Without a Firmy.cz profile you barely exist for Seznam — it also feeds Mapy.cz. We set it up and see it through.
Seznam Webmaster Seznam’s own tool for indexing and diagnostics — separate from Google. We register the site, submit the sitemap and keep an eye on how SeznamBot reads it.
Seznam Asistent (AI) Seznam’s own AI in search (the SeLLMa model) draws on Seznam, Firmy.cz and Zboží.cz. We prepare the content for it too.

How it works

How we optimise for Seznam

We measure and report Seznam rankings separately from Google, otherwise the difference between the search engines disappears in the data.

Audit for Seznam

Indexing, technical barriers and a comparison of Google vs Seznam rankings.

A plan

What to fix and in what order — with figures, not generalities.

Delivery

Technical side for SeznamBot, content, Seznam Webmaster and the Firmy.cz profile.

Measurement

Google and Seznam rankings separately, a report in plain terms.

Why Svitano

Google, Seznam and AI as one whole

  1. We don’t treat Seznam as an “extra”

    We build every site to be read by Google, SeznamBot and AI — ready HTML, a clean structure, structured data. No surcharge module.

  2. Content for answers, not just rankings

    We write pages in a direct-answer structure — the format Seznam Asistent and AI Overviews pick up. Few in Czechia do this today.

  3. The technical side for Seznam, sorted

    Technical changes for SeznamBot (speed, ready HTML, .cz) we either handle ourselves or hand over as a clear brief to your developer.

FAQ

Frequently asked questions

Is SEO for Seznam still worth it in 2026?

For a site aimed at the Czech market, yes. Seznam is the second search engine in Czechia, strong above all on desktop and with older, spending users, and the competition there is weaker than on Google. For e-shops, local services and B2C it’s often the cheapest growth available.

How much does SEO for Seznam cost?

We don’t sell it separately; it’s part of SEO management (from 12 000 Kč/mo) or an SEO audit. Anyone billing Seznam as a separate package charges twice for one piece of work. You can start with a free mini-audit.

How do I get my site into Seznam.cz search?

Register the site in Seznam Webmaster (webmaster.seznam.cz) and submit the sitemap.xml. The condition is that SeznamBot can read the page — that is, ready HTML and no blocks in robots.txt.

Does SEO for Seznam differ from SEO for Google?

The foundation is the same: content, technical side, authority. The emphases differ: SeznamBot reads JavaScript worse, the heading hierarchy matters more, as do Czech, a .cz domain and links from Czech sites. Optimisation done well for Seznam therefore helps on Google too, never the other way round.

What is Seznam Asistent and how do I get into its answers?

An AI chatbot in Seznam search on its own SeLLMa model; available to all signed-in users since May 2026. Its answers are built on data from search, Firmy.cz and Zboží.cz. The way in is through proper indexing, content structured as direct answers and complete profiles across the Seznam ecosystem.

We have a site in React or Vue — will Seznam see it?

Only if the server sends ready HTML (SSR or static generation). Pure client-side rendering is a barrier for SeznamBot, the page looks empty to it. We check it in the mini-audit and propose a fix without rewriting the whole site.

Next step

How do you stand on Seznam?

A mini-audit within 48 hours shows your site’s standing on Seznam: indexing, technical barriers and a comparison of rankings with Google.

Free mini-audit

We reply within 24 hours