I’m Vadym, an SEO consultant.
I look after search visibility and AI-search optimisation for clients in Czechia, Ukraine, the Netherlands and the USA, and alongside that run my own projects, where I test solutions at my own expense.
Who I am
I work under the Svitano brand as a registered sole trader (OSVČ) in the Czech Republic, IČO 22276122. I handle search visibility, AI-search optimisation and, when a new foundation is needed, website development. I work in Czech, Ukrainian and English; my projects are in Czechia, Ukraine, the Netherlands and the USA. I answer for every project personally, and every figure I show on this site has a period and a data source.
What I do
SEO management: long-term work on visibility in Google and Seznam, with a written plan and continuation based on results. AI-search optimisation: making the site a clear source for ChatGPT, Perplexity and Google’s AI Overviews, measured in the logs. Website development: when the current site gets in the way of search work and a new foundation is needed.
How I work
We usually start with about half a year, billed monthly: over a shorter period the result does not have time to show. At the end we look at the data together and decide whether to carry on and at what scope. There is always a contract, and continuation depends on results. I take on as many projects as I can do properly; most clients come by referral. What happens to the project if I am not around:
- Access, data and code are yours: I am added as a user in your accounts.
- For specific tasks I bring in trusted contractors, but the responsibility stays with me.
- Every project has a written plan and a change log, so it can be handed over without me.
My own projects: a lab at my own expense
Alongside client work I run my own sites. That is where I try solutions before offering them to clients, and mistakes cost me my own money. I do not publish the names; every figure comes with a period and a source.
- An open-data project in Ukraine: statistical pages and tables built on public data, where I watch how AI systems cite sources of this kind. No figures yet: the first full measurement is still to come.
- This site is my newest lab: the domain dates from June 2026, and I am growing it from zero with the same method I offer clients. The cluster of main queries is already in the Google and Seznam results, positions gain ground every week, and I record the whole journey openly, with a period and a source (Search Console).
Client projects
I do not disclose client names or data: specifics appear here only with their consent. Currently in progress and under my care, among others:
- A building-materials wholesaler: site redesign and systematic SEO in results where national chains stand alongside it; I also keep an eye on the AI channel in analytics.
- A B2B distributor of industrial lubricants and technical fluids: a catalogue site for wholesale buyers and SEO on industry queries.
- A service business in Prague: a site with three language versions, prepared for local search.
- A photo studio: a move to a new design without changing a single URL, with ongoing technical care.
Principles
In short, what I hold to on every project.
- I publish only what has been measured: with a period and a source.
- I back long-term movement, not promises: the first signs usually take 4–6 months.
- What did not work on my own sites, I do not offer to clients.
- Access, data and code belong to you.
- I write about what did not work as openly as about what did.
Tools and data
The data comes from the tools below. For routine work I use my own AI agents; the decisions are mine.
- Google Search Console and Bing Webmaster Tools: search data.
- Ahrefs, Semrush, Serpstat: keyword and competitor data.
- Screaming Frog: technical crawling of the site.
- Statable: analytics for visits and sources, including visits from AI services.
Look me up
My record in the Czech business register is public: ARES, IČO 22276122. You can write to me via the contact page.
Contact
Get in touch.
Describe the situation with your site and, if someone recommended me, mention who. I will look at the site and reply by email with where it makes sense to start.
Or arrange a call straight away. We can talk in Czech, English or Ukrainian.
Vadym Nakoniechnyi · IČO: 22276122 · DIČ: CZ687284623 · Prague, CZ