SEO optimisation.
SEO optimisation is the promotion of a website in the Google and Seznam search engines — so more customers find you. We handle the technical changes ourselves, without waiting on an outside developer.
Who it’s for
When SEO optimisation makes sense
- I want to be seen
People look for you but find the competition
The site looks good, but it’s missing from the results. SEO helps it show up where people are searching — in Google and Seznam.
- The site brings no customers
There are visits, but no enquiries
SEO brings targeted traffic — people searching for exactly what you offer. Not random traffic, but people with genuine intent.
- I want to grow long-term
Ads stop the moment you stop paying
SEO builds an asset: the rankings you earn can then bring customers for years, not just while the budget runs.
What’s included
What SEO optimisation covers
There are hundreds of factors that affect search rankings. We focus on what has real impact, and split the work into four areas: technical, on-page and content, authority and mentions, measurement.
Technical SEO
- Speed and Core Web VitalsA faster site ranks higher in search — and keeps more visitors all the way to an enquiry.
- Indexing and structureSo Google and Seznam read the site correctly and place it where it belongs.
- Mobile and technical sideA site has to work on mobile — that’s where most people search today.
On-page and content
- KeywordsWe find what people actually search for, and what the site should target.
- Content and headingsCopy and structure that answer what the visitor is looking for.
- Meta and internal linkingTitles, descriptions and links between pages — so link equity flows where it should.
Authority and mentions
- Online authorityWe build the site’s authority gradually and honestly — through references and mentions from relevant sites, not shortcuts. The scope depends on the plan; we handle it mainly within SEO management.
- Off-site promotion and PRWe get the site to where the field is talked about — relevant sites, directories and expert mentions. Recommendations, not spam.
Measurement and reporting
- Rankings and trafficThrough Search Console and analytics we track how the site is doing in search.
- Analytics setupWe connect and configure analytics and event tracking, so you see not just rankings but the enquiries the site brings in.
Where to next
What we handle in SEO
A full set of SEO services: we handle each area separately. Here are the main areas — but SEO is broader work, it’s not limited to this list.
SEO audit
We find out where the site stands and what’s holding it back — technical side, on-page, competition.
Website SEO auditSEO management
Monthly work on rankings, content and links — SEO as long-term care.
SEO managementSEO for Seznam
The specifics of Seznam, Firmy.cz and Zboží.cz — we handle the Czech search engine separately.
SEO for SeznamSEO for e-shops
Categories, products and filters set up to bring in buyers — not just visits.
SEO for e-shopsProcess
How SEO optimisation works
We start from where the site actually stands — not from a template. The steps:
Initial consultation
We tell you where the site stands and what makes sense to tackle first.
Audit and analysis
The site, the competition and keywords — we know where the room to grow is. In detail in a separate website SEO audit.
Strategy and plan
Priorities by impact — not everything at once, but what makes sense to tackle sooner.
Delivery
Technical side, content, on-page and off-site promotion. What we do and at what scope depends on the package — more in SEO management.
Measurement and reporting
We track rankings and traffic and show you what’s happening and why. What works, we reinforce.
What to expect
How long SEO takes
SEO is a long game. The first shifts usually come within 4–6 months, and promising them to the day would not be honest. Google has to find, crawl and evaluate new content; a new site also starts with little authority and is only building trust.
- IndexingGoogle first has to find and recognise the site.
- Authority and domain ageA new site is only building trust with the search engine.
- Competition in the fieldThe more sought-after the phrase, the longer the climb.
- State of the site at the startTechnical debt slows things down, a clean base speeds them up.
- Scope and consistencySEO rewards persistence, not bursts of work.
- Trustworthiness (E-E-A-T)In fields like health, finance or law, Google weighs trust more heavily — reviews, the company profile, real expertise. Some of these signals are on your side; we help set them up and strengthen them.
We bet on long-term growth — not on promises of quick rankings. We work transparently, so you always know what we’re doing and how it’s growing.
Price
What SEO costs
The price depends on the service and the state of the site, hence “from”. As a guide:
What the price depends on
- State of the site — how many technical and on-page things need fixing
- Competition in the field — stronger competition means more work
- Scope and pace — how much work we do each month and for how long
- Goal and focus — how many keywords and pages you want to concentrate on
You get an exact quote after the initial consultation. The full price list.
Why Svitano
Why Svitano
Behind every site stands years of experience in development and SEO. You deal directly with the people who build the site and tune it for search engines straight away.
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Web and SEO in one pair of hands
We build sites and optimise them straight away — the technical side and structure fit from the ground up, not as an afterthought. We do SEO on someone else’s site too, always starting with an audit.
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The goal is customers, not just rankings
Rankings and traffic are the means. When you want to see enquiries too, we set up the analytics and event tracking for it.
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A reliable supplier
We work through Git and put backups and security in place from day one. What we agree, holds.
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References in the making
We won’t publish anything we couldn’t back up — no made-up percentages or promises. Meet the team →
FAQ
Frequently asked questions
What is SEO optimisation?
SEO optimisation (search engine optimisation) is the long-term promotion of a website so it ranks better in search results — not a one-off trick. It splits into on-page (content, structure, keywords, technical side) and off-page (authority and mentions). The aim is more targeted organic traffic from Google and Seznam.
How much does SEO optimisation cost?
The entry price is from 12 000 Kč a month. It rises depending on the state of the site, competition in the field and scope. You get an exact quote after a free consultation; the full price list is set out separately.
Do you guarantee rankings or results?
No — serious SEO cannot guarantee results. They depend on competition, the field and the Google and Seznam algorithms, which change. We work systematically and transparently: we show what we’re doing and how it shows up, but no one can responsibly promise a specific position.
How long until SEO shows results?
Usually 4–6 months before the work shows up in rankings and traffic: less competitive phrases move sooner, the most sought-after ones later. SEO is a long-term investment, not a result within a week.
What is on-page and off-page SEO?
On-page SEO is everything on the site itself: content, heading structure, keywords, meta and the technical side. Off-page SEO is the work beyond the site, chiefly backlinks and building authority. Together they shape how Google and Seznam see the site.
What is E-E-A-T and do I have to deal with it?
E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness: the signals Google uses to judge whether a site can be trusted. It matters most in fields involving money or health (so-called YMYL — health, finance, law). Part of E-E-A-T is technical and we handle that: structured data, authorship, the company profile. Part, though, comes from you: genuine reviews, references, a professional name. We’ll advise on what to strengthen and how; we can’t invent it for you, and it wouldn’t be honest either.
SEO or PPC — which is better?
PPC (paid advertising) brings visits immediately, but you pay for every click and the traffic stops once the budget is switched off. SEO is slower, but it builds an asset that can bring customers for years. Ideally both run together: PPC for a quick start, SEO for long-term growth.
Does SEO work on Seznam, or only on Google?
On both. In Czechia, Seznam still holds a significant share, so we optimise for Google and Seznam at the same time. More on the specifics in SEO for Seznam.
Do you build the website too, or only SEO?
Both: the website and SEO in one pair of hands. We build sites and optimise them straight away, so the technical side fits from the ground up. But we do SEO on someone else’s site too — starting with an audit.
Next step
Let’s talk through your SEO.
Tell us about the site. We’ll get back within 24 hours with where the site stands and what makes sense to tackle.
We reply within 24 hours